Datsun a Tokyo based automaker started in 1914 in Japan, their first car was names as DAT, the secret behind the name is the acronym of the surnames of the three company... Read more
Datsun a Tokyo based automaker started in 1914 in Japan, their first car was names as DAT, the secret behind the name is the acronym of the surnames of the three company partners. D=Kenjiro Den, A=Rokuro Aoyama and T=Meitaro Takeuchi. DAT motors also used to manufacture trucks alongside passenger cars, their focus was more on trucks as there were no many car buyers back then. DAT was running its business only with the help of Military by building trucks for them, later in 1920 the fall of military economy forced them to merge with Osaka based Jitsuyo Jidosha Co. Jidosha produced three wheeler vehicles for public transport purpose until 1920 post that in 1920-1923 they produced light motor cars named Lila. In 1930 Japan government passed a rule saying that any car below 500cc does not require a license to drive. This was the time for DAT motors to boom in the automobile market by manufacturing small 495cc cars named “Datson”. The name Datson is explained as “son of DAT”. Later after two years in 1932 Nissan took over Datson and changed the name as Datsun because SON meant loss in Japanese. The name Nissan phased out Datsun in 1986. Again after 3 decade since it was phased out Nissan re-launches Datson as a low cost brand. Nissans plan was as such that the brands reputation for value and reliability would help it gain traction in the emerging market. The brand re-launch happened in Delhi India, which will be sold in four countries Including India, Indonesia, Russia and South Africa. The first car after re-launch will be “Datsun Go” which is based on the same platform of Nissan Micra. The Datsun Go ill be built in the same plant of Nissan which is located in Chennai. Nissan also has plans to extend its manufacturing plant in Russia and Indonesia in the near future. Datsun Go for Indian market will be available by early 2014 and so is in Russia. Nissan has cleverly designed Datsun go as they already know what Indian Small car buyers really need. The Datsun Go is based on Nissan Micra’s V platform, but the car no way looks closer to Micra at all apart from few internal components like AC vents, door handles and wiper stalk. The Datsun Go looks attractive and bigger than the other cars in its class, which is an advantage to Nissan when it comes to capturing the market, however clear cost cutting move made evident in most of the aspects when it comes to the interiors of the car. The moment we stepped inside the car to realize that the outside rear view mirror has to be manually adjusted by hand by opening the window. The power window switch by the driver side had access to control only the driver window, and no power window at the rear even on the top-end variants. Talk about safety? No ABS or airbags in any of the variants in Go. The rear boot lid cannot be opened using a key, every time you need access to it you are forced to get inside the car and release the boot lid. And last but not least the rear seat belts are not automatically retracted once pulled out, you need to adjust it manually. The dashboard looks cool and the finish is also good when compared to other cars in the same class. It took a long time for me to understand that there is no actual glove box in the car, however there is enough of space in the front door pad to hold water bottles either sides. The gear lever and the hand break is tightly packed within the dashboard to make more space within the car. At the rear there are no pockets in the door pad to store water bottles, and if you have any idea of upgrading the music system with adding rear speakers then you may have to think twice as there is no parcel tray. A simple instrument cluster with classic speedometer and a small LCD, which displays the fuel gauge and tachometer. You will be surprised to see the interior space inside the car. Nissan claims that the car can accommodate five adults and a kid, which is a big advantage in rural and urban areas. Go boasts a boot space of 265-liters which can be further extended by folding the rear seat. As far as the ride quality concerned Datsun Go purely meant for a first time car buyer, and a first time car buyer will not push the car too hard. Datsun Go is proud to be having follow me home headlamps for the first time in its claee. The suspension cannot take bad roads and slight vibration if felt when the car is being taken past 80kmph. The Datsun go is made available in four variants starting from 3.8 lakh to 4.6 lakh INR on road approximately. Sadly they don’t have a diesel variant, however Nissan has plans of releasing CNG and LPG variants soon.